What is a sales opportunity?

A sales opportunity is a qualified prospect who has shown interest in your product or service and has the potential to become a paying customer. We help identify and nurture these opportunities through automated systems.

Who is this service for?

Our revenue systems are designed for B2B companies, SaaS businesses, and enterprises looking to optimize their go-to-market strategy and scale their top-of-funnel operations through AI-powered automation tools like Clay, n8n, and Instantly.ai.

How does your pricing work?

Every company is typically in a different place, so we have various engagement models designed to meet different needs. Most engagements begin with a launch package where we stand up infrastructure suitable for your volume needs. We typically charge on retainer as an engaged, ongoing partnership to build and maintain systems and deliverability. We also offer project-based website build-outs delivered in phases. Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. We help bridge the gap to raise top-line revenue, optimize go-to-market strategy, improve operational efficiency, and drive continued growth. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity, raise awareness, and start new conversations with qualified opportunities.

What is a sales opportunity?

We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.

Who is this service for?

This service is for B2B businesses who want to scale their offerings and are not already using email marketing effectively. It's perfect for founders who want to spend more time closing deals instead of prospecting, have a compelling offer and strong value proposition, and are prepared to handle interested leads with care and attention. If you're buying into multiple tools like Apollo or ZoomInfo, we can save you time and money while automating and scaling your process.

How does your pricing work?

Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals. We typically charge on retainer as an engaged, ongoing partnership. Most engagements begin with a launch package where we stand up the infrastructure suitable for your volume needs to generate opportunities and pipeline. We also offer website build-outs which are typically project-based and delivered in a phased approach. For detailed pricing, visit our pricing page or book a consultation.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity and start new conversations with qualified opportunities. We optimize what you currently have, test hypotheses quickly, and build systems that scale—not just send emails.

What do I need to do to get started?

To get started, we schedule a discovery call to ensure we are a good fit for your business needs and goals. From there, we set up your inboxes (domain purchases, inbox configurations, DMARC/DKIM, etc), which require a two-week warm up period. We schedule an onboarding session with you and develop a creative winning strategy with your offer.

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Privacy Policy

Top of Funnel LLC · Last updated August 12, 2026

1. Who we are

Top of Funnel LLC ("Top of Funnel," "we," "us") operates topoffunnel.com and related services as a B2B growth marketing and automation agency.

Contact: contact@topoffunnel.com

2. Information we collect

Contact and form data you submit (name, email, company, message, assessment or pilot answers).
Usage data such as pages viewed, referring URL, approximate location, and device/browser type.
Cookies and local storage for essential site function, consent preferences, and (with consent) analytics/marketing.
Scheduling data when you book via TopCal (topcal.ai) or similar tools (also subject to those providers' policies).

3. How we use information

Respond to inquiries and provide agency services
Schedule and run meetings
Improve the website and measure performance
Send service-related or marketing communications where permitted
Detect abuse, secure our systems, and comply with law

4. Sharing

We use service providers that process data on our behalf, including hosting (e.g. Vercel), analytics, email/CRM tools, and scheduling (TopCal). We do not sell personal information. We may disclose information if required by law or to protect our rights.

5. Retention

We keep information only as long as needed for the purposes above, client engagement, legitimate business records, or legal requirements, then delete or anonymize it.

6. Your choices and rights

You can request access, correction, or deletion of personal information we hold, and opt out of non-essential cookies via our cookie banner. California residents may have additional rights under the CCPA/CPRA. We do not sell personal information. Email contact@topoffunnel.com to exercise rights.

7. International visitors

Our site is operated from the United States. If you access it from elsewhere, information may be processed in the U.S. and other countries where our providers operate.

8. Children's privacy

Our website and services are directed to businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child provided information to us, contact contact@topoffunnel.com and we will delete it.

9. Changes

We may update this policy from time to time. The "Last updated" date at the top will change when we do. Continued use of the site after updates means you accept the revised policy.

10. Contact

Top of Funnel LLC
Email: contact@topoffunnel.com
Web: Contact page