What is a sales opportunity?

A sales opportunity is a qualified prospect who has shown interest in your product or service and has the potential to become a paying customer. We help identify and nurture these opportunities through automated systems.

Who is this service for?

Our revenue systems are designed for B2B companies, SaaS businesses, and enterprises looking to optimize their go-to-market strategy and scale their top-of-funnel operations through AI-powered automation tools like Clay, n8n, and Instantly.ai.

How does your pricing work?

Every company is typically in a different place, so we have various engagement models designed to meet different needs. Most engagements begin with a launch package where we stand up infrastructure suitable for your volume needs. We typically charge on retainer as an engaged, ongoing partnership to build and maintain systems and deliverability. We also offer project-based website build-outs delivered in phases. Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. We help bridge the gap to raise top-line revenue, optimize go-to-market strategy, improve operational efficiency, and drive continued growth. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity, raise awareness, and start new conversations with qualified opportunities.

What is a sales opportunity?

We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.

Who is this service for?

This service is for B2B businesses who want to scale their offerings and are not already using email marketing effectively. It's perfect for founders who want to spend more time closing deals instead of prospecting, have a compelling offer and strong value proposition, and are prepared to handle interested leads with care and attention. If you're buying into multiple tools like Apollo or ZoomInfo, we can save you time and money while automating and scaling your process.

How does your pricing work?

Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals. We typically charge on retainer as an engaged, ongoing partnership. Most engagements begin with a launch package where we stand up the infrastructure suitable for your volume needs to generate opportunities and pipeline. We also offer website build-outs which are typically project-based and delivered in a phased approach. For detailed pricing, visit our pricing page or book a consultation.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity and start new conversations with qualified opportunities. We optimize what you currently have, test hypotheses quickly, and build systems that scale—not just send emails.

What do I need to do to get started?

To get started, we schedule a discovery call to ensure we are a good fit for your business needs and goals. From there, we set up your inboxes (domain purchases, inbox configurations, DMARC/DKIM, etc), which require a two-week warm up period. We schedule an onboarding session with you and develop a creative winning strategy with your offer.

Cursor for GTM: Cold Outreach Skills for AI Agents

What you get

Three skills that teach agents how to run cold outreach without inventing bad habits.

GTM Outreach

Parent skill that routes the agent to the right playbook for any cold outreach task.

.cursor/skills/gtm-outreach/

Cold Email Deliverability

DNS, ESP setup, inbox placement, and sending infrastructure — so messages actually land.

.cursor/skills/cold-email-deliverability/

Cold Email Copywriting

Message structure, tone, and CTAs. Write or review copy that starts real conversations.

.cursor/skills/cold-email-copywriting/

Quick start

You do not need to be a developer. Cursor (or a similar agent) plus these skills is enough.

1Clone or copy the repo into your project root
2Run npm install and copy .env.example → .env
3Add your Instantly API key (optional)
4Open in Cursor — skills in .cursor/skills/ load automatically
5Ask: “Review this cold email for deliverability”

Optional Instantly CLI

The repo includes instantly-cli as a project-scoped dependency. Connect your workspace, list campaigns, and let the agent operate Instantly via MCP or the terminal.

terminal

npm install
cp .env.example .env
# set INSTANTLY_API_KEY=...
npm run instantly:status

Philosophy

Cold outreach is legitimate business development. We operate in the same filtering environment as spammers, so deliverability and relevance are non-negotiable. Good infrastructure plus sharp, relevant copy is how one message starts a real conversation.

Clone it. Teach your agent.

Free on GitHub. Extend it — LinkedIn, list building, and reply handling are on the roadmap.