What is a sales opportunity?

A sales opportunity is a qualified prospect who has shown interest in your product or service and has the potential to become a paying customer. We help identify and nurture these opportunities through automated systems.

Who is this service for?

Our revenue systems are designed for B2B companies, SaaS businesses, and enterprises looking to optimize their go-to-market strategy and scale their top-of-funnel operations through AI-powered automation tools like Clay, n8n, and Instantly.ai.

How does your pricing work?

Every company is typically in a different place, so we have various engagement models designed to meet different needs. Most engagements begin with a launch package where we stand up infrastructure suitable for your volume needs. We typically charge on retainer as an engaged, ongoing partnership to build and maintain systems and deliverability. We also offer project-based website build-outs delivered in phases. Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. We help bridge the gap to raise top-line revenue, optimize go-to-market strategy, improve operational efficiency, and drive continued growth. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity, raise awareness, and start new conversations with qualified opportunities.

What is a sales opportunity?

We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.

Who is this service for?

This service is for B2B businesses who want to scale their offerings and are not already using email marketing effectively. It's perfect for founders who want to spend more time closing deals instead of prospecting, have a compelling offer and strong value proposition, and are prepared to handle interested leads with care and attention. If you're buying into multiple tools like Apollo or ZoomInfo, we can save you time and money while automating and scaling your process.

How does your pricing work?

Our pricing is value-based and tailored to your specific needs, infrastructure requirements, and growth goals. We typically charge on retainer as an engaged, ongoing partnership. Most engagements begin with a launch package where we stand up the infrastructure suitable for your volume needs to generate opportunities and pipeline. We also offer website build-outs which are typically project-based and delivered in a phased approach. For detailed pricing, visit our pricing page or book a consultation.

How are you different from traditional lead generation agencies?

We don't consider ourselves a lead generation agency. We build top-of-funnel revenue systems designed to increase your top line and support sustainable growth. Rather than just generating leads, we plug into your existing offerings and consult to deliver your solution to market more effectively. Our approach includes gaining market intelligence, rapidly testing outbound campaigns at scale to validate product-market fit, and consulting on creative approaches to pique curiosity and start new conversations with qualified opportunities. We optimize what you currently have, test hypotheses quickly, and build systems that scale—not just send emails.

What do I need to do to get started?

To get started, we schedule a discovery call to ensure we are a good fit for your business needs and goals. From there, we set up your inboxes (domain purchases, inbox configurations, DMARC/DKIM, etc), which require a two-week warm up period. We schedule an onboarding session with you and develop a creative winning strategy with your offer.

Thought Leadership · August 31, 2026

The marketing engineer is the new FDE.
Greg named the job. We ship the system.

Greg Isenberg just called it: the most valuable marketer of this wave is not a channel owner. It is the person who embeds with the team and builds AI agents that find customers, write outbound, and compound. Palantir called that a forward-deployed engineer. We call it GTM engineering. Same operating model. Different surface.

Brandon Charleson·Greg's post on X·Full episode

Source: What Is a Marketing Engineer? (New $1M Job) · Greg Isenberg · Startup Ideas Podcast

“The marketing engineer is the NEW forward deployed engineer… A forward deployed engineer embeds with your team and uses AI to build the workflows. The marketing engineer does that BUT for growth.”
Agents that find your customers, write your outbound, test your ads, and get smarter every week. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow without hiring a 12-person growth org first.
Greg Isenberg · @gregisenberg

The job changed with every tech wave

Greg's four-era map is right. The mistake is treating #4 as a new title you post on LinkedIn. It is an operating model: embed, build, leave the loop running.

Print / radio / TV1

Traditional marketer

Make people care with a story. Distribution was scarce. Creative was the moat.

SEO / PPC2

Digital marketer

Own the new channels. The marketer who learned the platforms early took the budget.

Loops / PLG / retention3

Growth hacker

Live in the loop. Acquisition was a system, not a campaign calendar.

Now4

Marketing engineer

Build the AI agents that find customers, write outbound, test creative, and get smarter every week.

The four agents he listed — and the ones we already run

We are not remixing the podcast into a tool list. Each of these is a system with a human quality gate. Agents do the operator work. People still own orchestration, quality, and accuracy.

Customer language agent

Greg's version: Pull Gong transcripts, Intercom tickets, and G2 reviews. Extract the exact words buyers use. Rank phrases by frequency. Drop a memo.

How we ship it: We already do this as the Author step in G.E.A.R. — copy comes from how the market actually talks, not from a brand deck. The agent writes. A human still gates quality.

G.E.A.R. Framework

Buying trigger agent

Greg's version: Watch hiring, funding, and competitor-review signals. Enrich the contact. Draft outbound tied to the exact trigger the second it fires.

How we ship it: This is the Multi-Signal Inference Playbook. One boxed signal is noise. Two independent signals on the same company is a message the prospect has not said out loud yet.

Multi-Signal Inference

SEO / GEO gap agent

Greg's version: Pull keyword gaps, read the page-one results, write a better post with the founder take baked in, plus meta and internal links.

How we ship it: Our version is agent-ready, not just Google-ready. llms.txt, structured data, CLI/MCP surfaces — so the model can find you and invoke you. Humans still approve what ships.

Agent-Ready Website

Creative testing agent

Greg's version: One offer, 100 variations, push live, kill anything under a 1% CTR so only winners keep spending.

How we ship it: Same loop, applied to outbound and intent ads: vary one thing, keep what works, feed every positive reply back into the next campaign. AutoGTM is the git-native version of that.

AutoGTM

FDE is the operating model. Marketing engineer is the surface.

Palantir sends forward-deployed engineers to the Fortune 100. They sit with the customer, model the ontology, and leave working software. We do that for GTM teams that will never get a Palantir squad: embed, build the outbound and RevOps agents, hand back a system the team can run.

That is why our homepage does not say “we run ads.” It says we build the outbound engine and you keep the keys. Greg just gave the market a name for the marketer who can operate that way. The title is optional. The loop is not.

A 30-day plan without a quality gate is a demo. The job is not prompting 100 ads into Meta. The job is standing up trigger capture, enrichment, copy, send, and learning — with a human who can kill a bad draft before it hits a buyer.

Sources

Greg Isenberg on X — “The marketing engineer is the NEW forward deployed engineer”What Is a Marketing Engineer? (New $1M Job) — Startup Ideas Podcast TOFU positioning — published floors, qualification, FDE hero

Want the system, not the job title?

We embed, build the agents, and leave them running. Strategy stays human. Infrastructure is ours. Published floors, no discovery-call theater.

See published floors

Written by

Brandon Charleson

Founder, Top of Funnel · GTM engineering · Clay · Instantly · n8n